A couple of months back, I sat reading the What Katie Does blog with a brew in hand, and was really interested to hear her describe her involvement in the design of a new site called Llustre – a members only home decor site.
Now the site has launched (in the last couple of weeks!) it’s nice to see how it’s taking shape. It’s a fresh approach to buying responsible design. I use the word responsible to describe how the user is given all the information they need to feel the value is worth paying. All original deisgns, no copy cat fakes.
First impressions are – I love the feel and brightness of the site. It’s a nice, fresh, stimulating place to hang out for 10 minutes here and there. I’m a sucker for beautiful design and it looks as though Llustre has a whole calendar of beauties for us to see.
The approach that grabbed my interest however is the ‘founder membership’ angle that Llustre used in recruiting an audience at the time of signing up. They are actively giving away credit in return for signing up and sharing with friends, and it’s really interesting to see a growing number of sites use a boutique style membership approach rather than a ‘Sign up’ – which blood pressure would be very dull in comparison.
Another members only site Achica employs a similar approach, but not quite as quirky. The site is dark and the emails are heavy. More focused on the commercial saving rather than the story behind the product – but still a great site that seems to be building quite a cult following.
The strapline “members only luxury lifestyle store” sets the scene that this is high brow and desirable. Followed by “New members can register now for free” – well whether there was ever a charge or not, everyone loves a freebie.
You can even see this style of ‘exclusivity’ on Pinterest where a user has to request an invite to join the club.
As long as the content is good, I’m willing to be a part of all these clubs! And as I sit and wait for my Llustre emails to arrive, my eyes are peeled for this beautiful cyan angle poise lamp…
If you’re thinking about giving Llustre a go, (or becoming a founding member ;)) you can sign up here, or you help me get one step closer to a £5 discount by using my personal sign up link. (If you do – thank you )